AB InBev, Wheat Stand, Europe — Project info — Back
How does it feel to be the talk of the fair? Ask AB InBev.
We got 500 square meters,
of which 400 was used to plant a wheat field.
A clear resting point and at the same time a reference
to the company’s wheat roots,
the beer crate walls of the improvised barn
worked as a living-drinking portfolio and
a great place for beer tasting and harvest celebrating.
Also nice to know: this stand won
the Best Brand Exposition, Image and Likeness Boost Award.
— Hide information
We got 500 square meters,
of which 400 was used to plant a wheat field.
A clear resting point and at the same time a reference
to the company’s wheat roots,
the beer crate walls of the improvised barn
worked as a living-drinking portfolio and
a great place for beer tasting and harvest celebrating.
Also nice to know: this stand won
the Best Brand Exposition, Image and Likeness Boost Award.
— Hide information
