Eye Candy, Eyewear Shop, BelgiumProject infoBack

Never seen before...
It takes no clairvoyant to see that most opticians are a sight for sore eyes.
So when we were asked to come up with a concept for a glasses shop,
we had a clear vision on what we didn’t want it to look like.
Luckily, the people from Eye Candy shared this vision and trusted us blindly.
We created a unique shopping experience, in which the packaging
became the store and the store became the packaging. Confused?
It all makes perfect sense really: as a shop, you want to build personal relationships with your customers.
What better way to do this than to literally send a piece of your store home with them?
The design of Eye Candy came to use when we visualised the process of buying a pair of glasses.
The entire shelving system is built out of boxes that serve as a display for the product.
After the purchase, the box is removed from the frame, becomes the packaging and gets a carrying handle.
So every time a customer buys his glasses at Eye Candy, he or she becomes a walking ad for the store.
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