Val Saint Lambert, Identity, Packaging, Worldwide — Project info — Back
New owners, new products, new philosophy...
Considering the existing logo was about 100 years old,
we felt not worthy to just throw it away.
We wanted to keep the existing heritage but revise it in such a way
that it was ready for a new century.
So we redrew the old logo, finetuning some details and
added a new font into the medaillon.
Beside that, we translated the logo in different setups so it would be
easy to implement on a wide variety of items.
Because coloured crystal is one of Val Saint Lambert’s key features,
we incorporated this into the logo and housestyle.
The logo comes in three different colour versions.
The entire housestyle was also printed in these three different colours.
A new packaging concept,
representing the new Val Saint Lambert story.
— Hide information
Considering the existing logo was about 100 years old,
we felt not worthy to just throw it away.
We wanted to keep the existing heritage but revise it in such a way
that it was ready for a new century.
So we redrew the old logo, finetuning some details and
added a new font into the medaillon.
Beside that, we translated the logo in different setups so it would be
easy to implement on a wide variety of items.
Because coloured crystal is one of Val Saint Lambert’s key features,
we incorporated this into the logo and housestyle.
The logo comes in three different colour versions.
The entire housestyle was also printed in these three different colours.
A new packaging concept,
representing the new Val Saint Lambert story.
— Hide information
