XX by Mexx, Books, European Girls Mix & Match, Europe — Project info — Back
How can you create an interesting communication strategy for XX by Mexx,
the label’s own brand for energetic young women between 16 and 25 years?
We developed the ‘XX by Mexx European Girls Mix and Match books’,
which show 50 girls in 21 European cities,
with a mix and match of their own clothes and clothes
from XX by Mexx collection.
Drawing inspiration from the books, an atypical stand
was created to be the focus point of fairs.
— Hide information
the label’s own brand for energetic young women between 16 and 25 years?
We developed the ‘XX by Mexx European Girls Mix and Match books’,
which show 50 girls in 21 European cities,
with a mix and match of their own clothes and clothes
from XX by Mexx collection.
Drawing inspiration from the books, an atypical stand
was created to be the focus point of fairs.
— Hide information
