Razzle
Dazzle

Razzle
Dazzle

A wallpaper collection made out of a moiré fabric creating an optical effect when passing by. The challenge was to visualize this effect through static campaign images. According to us the best way to let the effect come to life is to show the fabric under as much as possible different angles and lighting conditions. To obtain this we created an faceted angular space covered with the moiré fabric.

The model was shot in an empty studio, the space was rendered and the wallpaper was shot seperatly under different angles and then pasted into the rendered space.

Scope of work

Art Direction

Year

2010

Location

Zonhoven — Belgium

Client

Arte Wallcoverings

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