A bar that
feels like a
magazine

Design a bar with its own identity, which has the same purpose as our magazines: tell stories, inspire and inform. We went to work for media company Sanoma Belgium with that mission. The result is a lovely bar concept with different zones such as the "sections" of a magazine.

The bar should provide the same feeling as the Sanoma magazines to visitors, readers and its own staff. When you enter the place it must feel like looking through a magazine. In the gossip lounge, you can chat without being disturbed.
In the home zone you can relax on the sofa. The meet and greet area has a long table to run meetings and can be closed. In the middle you will find the "greenhouse", a wooden pavilion structure with plants and herbs. And for old-fashioned cosiness, there is the DIY – zone.

We used a lot of graphics and typographic elements. We also added accessories that visitors can actually buy. The interior is a collage with something for everyone, mix of different features and styles that cannot be captured in one word. It became anything but a classic media café..

BIG
FCKN
QUOTE

BIG
FCKN
QUOTE

Scope of work

branding
interior design
project management
production

Year

2013

Location

Mechelen — Belgium

Client

Sanoma Magazines Belgium NV

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