Belle & Belge, Autogrill
Hunkemöller, Lingerie Stores
KEEP IT REAL,
MAKE IT POSSIBLE
KEEP IT REAL,
MAKE IT POSSIBLE
We all love to dream. We all should dream, too… but there comes a point when you want your dreams to be distilled into something tangible. That’s why you can’t lose touch with reality. The realm of dreams and the realm of reality should blend, not suddenly collide and make your project explode on impact.
Don’t limit yourself to the possible. It’s not because it has never been done before that it can’t be done. People tend to stick to the familiar routes, but if we all think like that, we will keep running in circles and we will never be able to live on mars. There is much universe to be explored beyond our usual sphere. Don’t be afraid to push your suppliers, partners or clients out of their comfort zone.
Maison Mathis®, Bakery/Grocery Concept
Boston, Seafood Restaurant
Staritsky & Levitsky, Stand
Mustang, Shop window concepts
KMBG & Sudler), Offices
Y&R Group (Y&R, These Days, KMBG & Sudler), Offices
Rooms & Restaurant
Radisson Blu Hotel, Amsterdam City, Rooms & Restaurant
Barú, POS & goodies
About the things that could be your ticket to a tax-free haven. There are lots of sharks in the ocean and most of the time they look like cute little goldfish. These people don’t care about sharing. All they do is steal and use your ideas to their advantage. Don’t take the bait: shut up and keep swimming your way.
Share your ideas. Talk to people. Big things always come from sharing multiple views and ideas with others. Humankind evolved into what it is now by cooperating. Open source is the new black.
Terre Bleue, Fashion Store
Park Inn, Luxemburg
Fair Taste Café
Val Saint Lambert, Kaleido Collection
There is only grey.
There is only grey.
Val Saint Lambert, Image
Elisabeth Landeloos, Photoshoots
Sometimes it’s time to put away your antennas and switch to tunnel vision. It’s the only way to hit your target with full force.
Limiting your interests or being convinced that certain things are not for you will only keep you back. The more you open up, the more you will grow as a person. The more you let yourself be guided by the perception you have of yourself, the more you will become a dull and predictable individual. It is in the collision of randomness and the acceptance of what seems unacceptable that creativity is born.
Hunkemöller, Branding, Font, Instore Communication
Belgian Beer Café ®, Bar/Restaurant Concept
Elisabeth Landeloos, Window Displays
KRC Genk, Skybox
These Days, Offices
STEP OUT OF
Surround yourself with people you’re comfortable with. Only then you will be able to let your guard down and let your creativity flow to the fullest.
STEP OUT OF
YOUR COMFORT ZONE
This is where life really begins, where you will run into the unexpected and end up with new ideas, new perspectives and meet a different you.
KRC Genk, Skybox, Graphics
Lee, Press Packs
Lee, Instore Graphics
Try to channel your hatred and negativism so it becomes a constructive power. Use it to change yourself or the object of your hatred. Be careful with hatred. It’s up there with love as one of the most profound forces in human life.
Spread the love! It will catch on: give love and you shall receive. Love what you do and others will love it too. Love is one of the most powerful forces in the universe. It is the most profound provider of meaning in human existence.
XX by Mexx, Books
V di Ventura, Identity
Kangol, Retail Manual
Elisabeth Landeloos, Packaging
Park Inn, Liège Airport
SOMEBODY ELSE'S TIPS
SOMEBODY ELSE'S TIPS
Maybe they worked for someone else in some other situation. But you are not someone else and you are not in their situation.
Don’t be stubborn and listen to people’s advice, it might come in handy and help you when you’re stuck.
Levi's Red, Press Packages
Creneau Int, Give-aways
Edc By Esprit, Shop-in-Shop
Versuz, Night Club
Pepe Jeans, Press Packages
Garnier, Cosmetic Display
Dark, Cricket Stand
Creneau Int, Red Pages
Vlisco, POS, Packaging
R, Hair Salon
BSH Brand Center
R, Hair Salon, Branding
Chaos has its rewards and opportunities, but at some point, it will only distract you from your goal.
Chaos is the birthplace of all new things. In fact, chaos was good enough to start the entire universe. Why wouldn’t it hold some opportunities for your projects and ideas?
Overpoort, Student Complex
Coca-Cola Enterprises, Visitors Center
Torenhof, Ice cream & bakery
Hello Goodbye Bar
Bar Marie, Hospitality Concept
To your clients and to your audience. They may be experts in their field, but you are the expert in yours. The magic happens in that sweet spot where both kinds of expertise touch. If clients are trying to interfere in your field of expertise, kindly tell them to back off.
To your clients and to your audience. They know what they want. They will arrive at your doorstep carrying certain expectations. They are experts in their field. If you neglect this, you will probably lose their trust and their interest.
Znoooz, Sleep advice store
Bar & Restaurant
Radisson Blu, Palace Hotel, Spa, Bar & Restaurant
Eye Candy, Identity & Packaging
Too much doubt will paralyze you and prevent you from going forward. Once you set a goal, believe in it and go all the way. Believe in yourself and people will start believing in you. Stand out and you will be noticed.
Question yourself, your motivations and your actions from time to time. Don’t believe yourself blindly. Looking at the man/woman in the mirror will prevent you from making unnecessary mistakes. It might even make you a better person. Knowing your limitations is already being beyond them.
Galante, Luxury Shoe Store
Park Inn, Brussels Midi
Without some solid truth-seeking of your own, your life will be built on quicksand: you‘ll soon get stuck and sink deeper and deeper into nothingness.
IS A LIE
Truth is what you perceive as reality. Think about it. It’s totally true.
Eddy Merckx, Stand
Cho Gao ®, Asian Food Concept
The Lobby, Sweet Deluxe
Le Couchon, Image
The more convinced you’ll be that you know everything. So when you catch yourself thinking: ‘I got this’, like you know everything or almost everything, beware of the trap you might be setting for yourself!
The more you will realize you actually know nothing. The more answers you find, the more questions will be hidden inside.
Creneau Int, Château Creneau
Indonesian Resort, Lay-out
The Lobby, Youth On The Move
Burj Dubai, Residences
Spend your money carefully. Big budgets are like shit to flies. Pick out the right flies to feast on your shit.
There are no cheap solutions. Quality has its price. If you’re not prepared to pay for it then don’t expect to get it.
Arte, Bark Cloth
Elisabeth Landeloos, Identity, Stationery
Le Couchon, Packaging
V di Ventura, Shoe Shop
For only then can you believe in the goals you set.
Question your motives and your conclusions. Make sure emotion doesn’t take over your decision-making. Your mind can make you believe anything. Be sure it’s telling you the truth.
Radisson SAS, Guestrooms
Creneau Int, Stationery
Val Saint Lambert, Manual
Quick, Instore Graphics
What is perceived as beauty is often culturally defined. The benchmarks tend to shift. The beautiful and the ugly are often the same, only perceived within another timeframe or location.
Often it can be found in places where you least expect it to be. And don’t forget the truth wrapped up in the cliché: “beauty is in the eye of the beholder”.
Novotel, Al Barsha
Versuz, Nuit De Luxe
Levi's, Stealth Store
Vibes4U, Trade Fair
XX by Mexx, Stand
L'Unique, Hair Salon
Watches of Switzerland
Lee, Concept Store
Het Gegeven Paard, F&B Concept
Het Gegeven Paard, Branding
Leopold's of London, Café/Brasserie
Arte, Le Corbusier Collection
Cafe Belge®, Grand Café, Branding
There are only possibilities. You get to pick the one that seems to suit you best, but remember that every answer is just another question in disguise.
You need to ask the right questions to find the right answers to your problems. The quality of your question will define the quality of your answer. Most of the time finding the right question already kind of answers the problem.
Cargo, Lounge & Dining Concept
Café Belge®, Grand Café
Balthazar, Wine bar
Don’t be afraid to copy what has been proven but mix it up with your personal blender first. If you blend it the right way, you might end up with a unique result after all.
Copying what has been proven to work can feel reassuring. But just because it worked for someone else, that doesn’t mean it will work for you. One size does not fit all. Think about the first word that comes to mind when people talk about you. Do you want that word to be ‘copycat’?
Eye Candy, Eyewear Shop
Airport, Hotel & Function Rooms
Radisson Blu Hotel, Amsterdam Airport, Hotel & Function Rooms
Paparazzi, Fashion Store
Park Inn, Leuven
Casa Caracol, Dining Facility
Try to be as good as you can in what you do. Don’t settle for the easy way but push yourself every time to strive to perfection. Don’t forget the rule about allowing yourself to make mistakes, though. Perfectionists who don’t allow mistakes tend to become unhappy and frustrated individuals. Now that’s a mistake you don’t want to make.
Mistakes are the best teachers you’ll ever find… if you listen to them. Fail. Learn. Grow stronger. Repeat.
Dutch Kitchen & Bar
Arte, Metal X Glass
Trinola Style, Store & Identity Packaging
If you don’t love yourself you will never be able to fully commit yourself to anything, nor will you be able to really love someone else.
Or it will kill you. Your ego is your ‘I’ divided by the knowledge you have. You do the math.
Sky High Bar
Val Saint Lambert, Stand
Val Saint Lambert, Identity, Packaging
Radisson SAS, Lobby & Restaurant
Being avant-garde can be tempting, but you’ll only please the happy few. If you want to do big things and please bigger audiences, you’ll have to find a balance.
Go where no one else has gone before. Standing out will get attention and getting attention will allow you to show them what you’ve got.
O'neill, Stationery & Instore Graphics
Guylian ®, Packaging
Elisabeth Landeloos, Sales Tools
Money acts like a drug: the more you get, the more you need. Don’t become too dependent on money or it will guide your life and work in the wrong direction.
For it will give you the means to fulfill your dreams. But don’t forget that money is a means to an end, not an end in itself.
AB InBev, Wheat Stand
Sky High Bar, Logo & Signage
Adidas, 35th Anniversary
You can’t please them all. Choose your critics wisely.
Try to learn from it.
ESA, The Lunch Pad
Creneau Int, Xmas Cards
Ibis, Al Barsha
Le Coq Sportif
Veritas, Accessory Store
D.E.P.T. Fashion Store
Demanet, Luxury Bag Shop
L'Oréal, Cosmetic Display
C-Point, Denim Store