The letters “AFAS DOME” now crown the BE•AT venue once known as Het Sportpaleis. AFAS is the first sponsor ever of this iconic venue and it was BE•ATs first time partnering with a design studio from concept to completion. Many firsts. We were proud to take the stage. From the first sketch to final build.
The letters “AFAS DOME” now crown the BE•AT venue once known as Het Sportpaleis. AFAS is the first sponsor ever of this iconic venue and it was BE•ATs first time partnering with a design studio from concept to completion. Many firsts. We were proud to take the stage. From the first sketch to final build.
Research
The letters “AFAS DOME” now crown the BE•AT venue once known as Het Sportpaleis. AFAS is the first sponsor ever of this iconic venue and it was BE•ATs first time partnering with a design studio from concept to completion. Many firsts. We were proud to take the stage. From the first sketch to final build.
Concept
Design
Build
The letters “AFAS DOME” now crown the BE•AT venue once known as Het Sportpaleis. AFAS is the first sponsor ever of this iconic venue and it was BE•ATs first time partnering with a design studio from concept to completion. Many firsts. We were proud to take the stage. From the first sketch to final build.
The letters “AFAS DOME” now crown the BE•AT venue once known as Het Sportpaleis. AFAS is the first sponsor ever of this iconic venue and it was BE•ATs first time partnering with a design studio from concept to completion. Many firsts. We were proud to take the stage. From the first sketch to final build.
The letters “AFAS DOME” now crown the BE•AT venue once known as Het Sportpaleis. AFAS is the first sponsor ever of this iconic venue and it was BE•ATs first time partnering with a design studio from concept to completion. Many firsts. We were proud to take the stage. From the first sketch to final build.

The letters “AFAS DOME” now crown the BE•AT venue once known as Het Sportpaleis. AFAS is the first sponsor ever of this iconic venue and it was BE•ATs first time partnering with a design studio from concept to completion. Many firsts. We were proud to take the stage. From the first sketch to final build.
The letters “AFAS DOME” now crown the BE•AT venue once known as Het Sportpaleis. AFAS is the first sponsor ever of this iconic venue and it was BE•ATs first time partnering with a design studio from concept to completion. Many firsts. We were proud to take the stage. From the first sketch to final build.
The letters “AFAS DOME” now crown the BE•AT venue once known as Het Sportpaleis. AFAS is the first sponsor ever of this iconic venue and it was BE•ATs first time partnering with a design studio from concept to completion. Many firsts. We were proud to take the stage. From the first sketch to final build.
The brief
Create a 250 m² multifunctional “AFAS Lounge” where the brand universes of BE•AT and AFAS meet.
The brief
Create a 250 m² multifunctional “AFAS Lounge” where the brand universes of BE•AT and AFAS meet.
Research
The brief
Create a 250 m² multifunctional “AFAS Lounge” where the brand universes of BE•AT and AFAS meet.
Concept
Design
Build
The brief
Create a 250 m² multifunctional “AFAS Lounge” where the brand universes of BE•AT and AFAS meet.
The brief
Create a 250 m² multifunctional “AFAS Lounge” where the brand universes of BE•AT and AFAS meet.
The brief
Create a 250 m² multifunctional “AFAS Lounge” where the brand universes of BE•AT and AFAS meet.

The brief
Create a 250 m² multifunctional “AFAS Lounge” where the brand universes of BE•AT and AFAS meet.
The brief
Create a 250 m² multifunctional “AFAS Lounge” where the brand universes of BE•AT and AFAS meet.
The brief
Create a 250 m² multifunctional “AFAS Lounge” where the brand universes of BE•AT and AFAS meet.
Research
Concept
Design
Build

How to use the space:
Relax.
Get inspired.
Dance.
Learn something new.
Grab a bite.
Have a drink.
Host a meeting.
Connect with others.
A lot of verbs. All asking for a place.
All asking for flexibility.
How to use the space:
Relax.
Get inspired.
Dance.
Learn something new.
Grab a bite.
Have a drink.
Host a meeting.
Connect with others.
A lot of verbs. All asking for a place.
All asking for flexibility.
Research
How to use the space:
Relax.
Get inspired.
Dance.
Learn something new.
Grab a bite.
Have a drink.
Host a meeting.
Connect with others.
A lot of verbs. All asking for a place.
All asking for flexibility.
Concept
Design
Build
How to use the space:
Relax.
Get inspired.
Dance.
Learn something new.
Grab a bite.
Have a drink.
Host a meeting.
Connect with others.
A lot of verbs. All asking for a place.
All asking for flexibility.
How to use the space:
Relax.
Get inspired.
Dance.
Learn something new.
Grab a bite.
Have a drink.
Host a meeting.
Connect with others.
A lot of verbs. All asking for a place.
All asking for flexibility.
How to use the space:
Relax.
Get inspired.
Dance.
Learn something new.
Grab a bite.
Have a drink.
Host a meeting.
Connect with others.
A lot of verbs. All asking for a place.
All asking for flexibility.

How to use the space:
Relax.
Get inspired.
Dance.
Learn something new.
Grab a bite.
Have a drink.
Host a meeting.
Connect with others.
A lot of verbs. All asking for a place.
All asking for flexibility.
How to use the space:
Relax.
Get inspired.
Dance.
Learn something new.
Grab a bite.
Have a drink.
Host a meeting.
Connect with others.
A lot of verbs. All asking for a place.
All asking for flexibility.
How to use the space:
Relax.
Get inspired.
Dance.
Learn something new.
Grab a bite.
Have a drink.
Host a meeting.
Connect with others.
A lot of verbs. All asking for a place.
All asking for flexibility.




Research
Concept
Design
Build
















Research
Concept
Design
Build

Need a dancefloor? Push back the chairs and turn up the DJ booth on the bar. Need a boardroom? Turn on the screens and choose your setup. Hosting a dinner? The kitchen kicks in, lights go low and voilà, restaurant mode.Curtains allow you to zone the space depending on your guest count and vibe. You set the tone. Literally.
Need a dancefloor? Push back the chairs and turn up the DJ booth on the bar. Need a boardroom? Turn on the screens and choose your setup. Hosting a dinner? The kitchen kicks in, lights go low and voilà, restaurant mode.Curtains allow you to zone the space depending on your guest count and vibe. You set the tone. Literally.
Research
Need a dancefloor? Push back the chairs and turn up the DJ booth on the bar. Need a boardroom? Turn on the screens and choose your setup. Hosting a dinner? The kitchen kicks in, lights go low and voilà, restaurant mode.Curtains allow you to zone the space depending on your guest count and vibe. You set the tone. Literally.
Concept
Design
Build
Need a dancefloor? Push back the chairs and turn up the DJ booth on the bar. Need a boardroom? Turn on the screens and choose your setup. Hosting a dinner? The kitchen kicks in, lights go low and voilà, restaurant mode.Curtains allow you to zone the space depending on your guest count and vibe. You set the tone. Literally.
Need a dancefloor? Push back the chairs and turn up the DJ booth on the bar. Need a boardroom? Turn on the screens and choose your setup. Hosting a dinner? The kitchen kicks in, lights go low and voilà, restaurant mode.Curtains allow you to zone the space depending on your guest count and vibe. You set the tone. Literally.
Need a dancefloor? Push back the chairs and turn up the DJ booth on the bar. Need a boardroom? Turn on the screens and choose your setup. Hosting a dinner? The kitchen kicks in, lights go low and voilà, restaurant mode.Curtains allow you to zone the space depending on your guest count and vibe. You set the tone. Literally.

Need a dancefloor? Push back the chairs and turn up the DJ booth on the bar. Need a boardroom? Turn on the screens and choose your setup. Hosting a dinner? The kitchen kicks in, lights go low and voilà, restaurant mode.Curtains allow you to zone the space depending on your guest count and vibe. You set the tone. Literally.
Need a dancefloor? Push back the chairs and turn up the DJ booth on the bar. Need a boardroom? Turn on the screens and choose your setup. Hosting a dinner? The kitchen kicks in, lights go low and voilà, restaurant mode.Curtains allow you to zone the space depending on your guest count and vibe. You set the tone. Literally.
Need a dancefloor? Push back the chairs and turn up the DJ booth on the bar. Need a boardroom? Turn on the screens and choose your setup. Hosting a dinner? The kitchen kicks in, lights go low and voilà, restaurant mode.Curtains allow you to zone the space depending on your guest count and vibe. You set the tone. Literally.
Research
Concept
Design
Build







Research

Concept
Design
Build


























Research
Concept
Design
Build
















The soul
This is a venue built on music, so we gave music a wall of its own. A “wall of fame” featuring vinyl from artists who once performed here curated with help from our local partner Macca in Hasselt. Over time, new artists can be added. Ideally with a signed record.
The soul
This is a venue built on music, so we gave music a wall of its own. A “wall of fame” featuring vinyl from artists who once performed here curated with help from our local partner Macca in Hasselt. Over time, new artists can be added. Ideally with a signed record.




Research
The soul
This is a venue built on music, so we gave music a wall of its own. A “wall of fame” featuring vinyl from artists who once performed here curated with help from our local partner Macca in Hasselt. Over time, new artists can be added. Ideally with a signed record.
Concept
Design
Build

The soul
This is a venue built on music, so we gave music a wall of its own. A “wall of fame” featuring vinyl from artists who once performed here curated with help from our local partner Macca in Hasselt. Over time, new artists can be added. Ideally with a signed record.



The soul
This is a venue built on music, so we gave music a wall of its own. A “wall of fame” featuring vinyl from artists who once performed here curated with help from our local partner Macca in Hasselt. Over time, new artists can be added. Ideally with a signed record.

The soul
This is a venue built on music, so we gave music a wall of its own. A “wall of fame” featuring vinyl from artists who once performed here curated with help from our local partner Macca in Hasselt. Over time, new artists can be added. Ideally with a signed record.

The soul
This is a venue built on music, so we gave music a wall of its own. A “wall of fame” featuring vinyl from artists who once performed here curated with help from our local partner Macca in Hasselt. Over time, new artists can be added. Ideally with a signed record.
The soul
This is a venue built on music, so we gave music a wall of its own. A “wall of fame” featuring vinyl from artists who once performed here curated with help from our local partner Macca in Hasselt. Over time, new artists can be added. Ideally with a signed record.


The soul
This is a venue built on music, so we gave music a wall of its own. A “wall of fame” featuring vinyl from artists who once performed here curated with help from our local partner Macca in Hasselt. Over time, new artists can be added. Ideally with a signed record.








Research
Concept
Design
Build







Research

Concept
Design
Build






















The tech & atmosphere
Sound matters, especially here. BE•AT installed a state-of-the-art sound system. We made sure the acoustics matched. And lighting? Tuned for every mood, any time of day.
The tech & atmosphere
Sound matters, especially here. BE•AT installed a state-of-the-art sound system. We made sure the acoustics matched. And lighting? Tuned for every mood, any time of day.




Research
The tech & atmosphere
Sound matters, especially here. BE•AT installed a state-of-the-art sound system. We made sure the acoustics matched. And lighting? Tuned for every mood, any time of day.
Concept
Design
Build

The tech & atmosphere
Sound matters, especially here. BE•AT installed a state-of-the-art sound system. We made sure the acoustics matched. And lighting? Tuned for every mood, any time of day.



The tech & atmosphere
Sound matters, especially here. BE•AT installed a state-of-the-art sound system. We made sure the acoustics matched. And lighting? Tuned for every mood, any time of day.

The tech & atmosphere
Sound matters, especially here. BE•AT installed a state-of-the-art sound system. We made sure the acoustics matched. And lighting? Tuned for every mood, any time of day.

The tech & atmosphere
Sound matters, especially here. BE•AT installed a state-of-the-art sound system. We made sure the acoustics matched. And lighting? Tuned for every mood, any time of day.
The tech & atmosphere
Sound matters, especially here. BE•AT installed a state-of-the-art sound system. We made sure the acoustics matched. And lighting? Tuned for every mood, any time of day.


The tech & atmosphere
Sound matters, especially here. BE•AT installed a state-of-the-art sound system. We made sure the acoustics matched. And lighting? Tuned for every mood, any time of day.














Research

Concept
Design
Build






















The Look
We placed the bar at the heart of it all and gave the lounge a subtle club feel
wink wink mirror ceiling
wink wink disco ball
wink wink timber grid above your head that nods to a glowing dancefloor
Red and blue, the brand colours of AFAS and BE•AT, pulse throughout the space.
And yes, we are feeling the urge to go dancing.
The Look
We placed the bar at the heart of it all and gave the lounge a subtle club feel
wink wink mirror ceiling
wink wink disco ball
wink wink timber grid above your head that nods to a glowing dancefloor
Red and blue, the brand colours of AFAS and BE•AT, pulse throughout the space.
And yes, we are feeling the urge to go dancing.
Research
The Look
We placed the bar at the heart of it all and gave the lounge a subtle club feel
wink wink mirror ceiling
wink wink disco ball
wink wink timber grid above your head that nods to a glowing dancefloor
Red and blue, the brand colours of AFAS and BE•AT, pulse throughout the space.
And yes, we are feeling the urge to go dancing.
Concept
Design
Build
The Look
We placed the bar at the heart of it all and gave the lounge a subtle club feel
wink wink mirror ceiling
wink wink disco ball
wink wink timber grid above your head that nods to a glowing dancefloor
Red and blue, the brand colours of AFAS and BE•AT, pulse throughout the space.
And yes, we are feeling the urge to go dancing.
The Look
We placed the bar at the heart of it all and gave the lounge a subtle club feel
wink wink mirror ceiling
wink wink disco ball
wink wink timber grid above your head that nods to a glowing dancefloor
Red and blue, the brand colours of AFAS and BE•AT, pulse throughout the space.
And yes, we are feeling the urge to go dancing.
The Look
We placed the bar at the heart of it all and gave the lounge a subtle club feel
wink wink mirror ceiling
wink wink disco ball
wink wink timber grid above your head that nods to a glowing dancefloor
Red and blue, the brand colours of AFAS and BE•AT, pulse throughout the space.
And yes, we are feeling the urge to go dancing.

The Look
We placed the bar at the heart of it all and gave the lounge a subtle club feel
wink wink mirror ceiling
wink wink disco ball
wink wink timber grid above your head that nods to a glowing dancefloor
Red and blue, the brand colours of AFAS and BE•AT, pulse throughout the space.
And yes, we are feeling the urge to go dancing.
The Look
We placed the bar at the heart of it all and gave the lounge a subtle club feel
wink wink mirror ceiling
wink wink disco ball
wink wink timber grid above your head that nods to a glowing dancefloor
Red and blue, the brand colours of AFAS and BE•AT, pulse throughout the space.
And yes, we are feeling the urge to go dancing.
The Look
We placed the bar at the heart of it all and gave the lounge a subtle club feel
wink wink mirror ceiling
wink wink disco ball
wink wink timber grid above your head that nods to a glowing dancefloor
Red and blue, the brand colours of AFAS and BE•AT, pulse throughout the space.
And yes, we are feeling the urge to go dancing.




Research
Concept
Design
Build






















Research

Concept
Design
Build


























Research
Concept
Design
Build
















