Arte International wanted the design for their new showroom in Chelsea, London, to fulfill two purposes. First, it had to allow designers to easily browse through the massive collections of high-end wallcoverings which Arte designs and produces. At the same time, it had to truly submerge all guests in the Arte universe.

The brief was dual. Our designers were to logically structure and organise the numerous types of wallcoverings, while conveying the story and identity of the brand at the same time.

Our idea was to create a type of chamber of curiosities, where visitors can explore and enjoy every corner of the Arte universe.

The set-up of the new showroom allows visitors to easily browse through the immense range of wallcoverings and search by colour, pattern or collection.

A huge leather-clad library offers a new home to thousands of samples and all collection books.

One side of the showroom is covered with a faceted wall, containing a selection of Arte’s glossy and moiré wallcoverings. The facets showcase the look and feel of the wallcoverings in different lighting conditions.

The new collection books and the mood boards they were based on are displayed side by side.

A seating area is placed in the middle of the room. Visitors can take a stylish seat while waiting, leafing through books and magazines, or browsing through the Arte collections.

We wanted Arte to speak its inspirational voice throughout the showroom. This was accomplished by incorporating several golden quotes in the interior design.

Arte puts an incredible amount of detail into the design of their products. We needed to match their level of refinement in all the different elements of the showroom. The furniture, flooring and objects are therefore all made exclusively with high-end materials and finished with the utmost attention to detail.