By now we know that your office is your company's business card, and if you are selling real estate, then of course it's a great asset if your office is located in an appealing space. Step away from clichés like the classic reception desk. A warm welcome is now personal, jovial and familiar. This also applies to Villa Living Stone, the new offices for this real estate agent, where people come together.

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From Italian cuisine to classic real estate office

At the Kardinaal Mercierlaan 81 in Heverlee, a stately building can be found. A building from 1929 that is not unknown to the locals.

The neon at the bar on the ground floor is an ode to Paolo. For years he spoiled the neighborhood with his pure Italian cuisine. The entire interior design has a nostalgic character. It feels familiar, recognizable and makes us reminisce about "those good old days".

Rebranding
 
Living Stone’s office was brand-new, but their brand identity definitely wasn’t. It was not a real ‘identity’ and the brand felt rather corporate. We were given carte blanche and created a completely new branding for Living Stone. Just like the interior, we took an atypical approach. We deviated from the typical red and blue-often used in the real estate business.

We have developed a playful and colorful language that consists of various shapes, that is constantly changing. Living Stone = stones to live in.

That is why we developed a box of shapes with 6 different shapes or 'stones' in 6 different colors, which can be combined as desired in their communication. This way it remains recognizable but is also dynamic and ever-changing.